UNIT 5

Unit 5 Political and Legal Environment Structure 5.1 Analysing the Political and Legal Environment 5.2 The Political System 5.2.1 Political System Stability 5.2.2 Form of Government 5.2.2.1 Two-party System 5.2.2.2 Multiparty System 5.2.2.3 Single Party System 5.2.2.4 Dominated One-party System 5.2.3 Classification of Government based on Economic Systems 5.2.3.1 Communism 5.2.3.2 Socialism 5.2.3.3 Capitalism 5.3 Political Risks 5.3.1 Confiscation 5.3.2 Expropriation 5.3.3 Nationalisation 5.3.4 Domestication 5.3.5 Creeping Expropriation 5.4 Privatisation 5.5 Indicators of Political Instability 5.5.1 Social Unrest 5.5.2 Attitude of Nationals 5.5.3...

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UNIT 4

Unit 4 The Economic Environment Structure 4.1 Assessing the economic environment 4.2 Bases of economic wealth 4.2.1 Population 4.2.2 Size and growth 4.2.3 Immigration 4.2.4 Age distribution 4.2.5 Urbanisation 4.2.6 Capabilities 4.3 Natural Environment 4.3.1 Natural resources 4.3.2 Topography 4.3.3 Climate 4.3.4 Impact on country-market viability 4.3.5 Sustainability 4.4 Technological resources 4.4.1 Infrastructure 4.5 Indicators of economic wealth 4.5.1 Gross National Product (GNP) 4.5.2 Personal income 4.5.3 Exchange rates Learning objectives: After studying this unit you will be able to  Understand the importance of economic environment and...

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UNIT 3

Unit 3 Planning to Determine Export Opportunities Structure 3.1 Introduction 3.2 Export Constraints 3.3 Identifying export-oriented firms 3.4 Determinants of Export Performance 3.5 Research and Development (R&D) and Infrastructure Learning objectives: After studying this unit you will be able to  Understand the importance of planning for international marketers so that they can enter most potential country market.  Understand the role of export constraints in planning determination of export opportunities.  Identify export-oriented firms.  Understand the determinants used to measure export performance.  Understand the necessity of...

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UNIT 2

Unit 2 International Marketing Strategy Structure 2.1 Perspectives of International Business 2.1.1 Ethnocentric Perspective 2.1.2 Polycentric Perspective 2.1.3 Regional Perspective 2.1.4 Geocentric Perspective 2.2 Major Decisions 2.2.1 Local Versus International Business 2.2.2 Market attractiveness 2.2.3 Resource allocation 2.2.4 Building and sustaining competitive advantage 2.3 Business Environments 2.3.1 Macro-environment 2.3.2 Operating environment 2.3.3 Internal environment 2.4 Approaches to International Marketing 2.4.1 Multinational marketing 2.4.2 Global marketing 2.4.2.1 Experience curve effects 2.5 Standardisation versus Adaptation 2.5.1...

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UNIT 1

Unit 1 Introduction Structure 1.1 International Marketing 1.2 Driving Forces of International Business 1.2.1 Comparative Costs 1.2.2 International Product Life Cycle 1.3 Stimuli for International Business 1.3.1 Limited Growth in Domestic Markets 1.3.2 Technological Change 1.3.3 Global Competition 1.3.4 Access to Resources 1.4 Definition of International Marketing 1.5 Domestic Marketing Versus International Marketing 1.6 Benefits of International Marketing 1.6.1 Survival 1.6.2 Growth of Overseas Market 1.6.3 Sales and Profits 1.6.4 Diversification 1.6.5 Inflation and Price Moderation 1.6.6 Employment 1.6.7 Standard of Living Learning objectives: After...

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